BCA - Digital Marketing

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BCA - Digital Marketing

About the Program

The Bachelor of Computer Applications in Digital Marketing (BCA in digital marketing) is a contemporary 3/4 year undergraduate journey designed to create professionals who combine technological proficiency with modern marketing intelligence. The program blends core computer application knowledge with data driven digital marketing strategies to meet the demands of the fast growing digital economy.

Eligibility & Fee Details

Candidate must have passed Intermediate (10+2) Examination with Any stream with at least 45% marks (40% for SC/ST). 

Fees Structure Amount
1st Year Annual 70000/- INR
2nd Year Annual 70000/- INR
3rd Year Annual 70000/- INR
4th Year Annual 70000/- INR

 

Admission Procedure

At Future University, admission to the Bachelor of Computer Applications in Digital Marketing (BCA - Digital Marketing) programme is conducted through a transparent, merit-based, and opportunity-driven selection process.
This programme is designed for students who aspire to build a strong foundation in computer science, software development, data systems, and emerging technologies.

Admissions are offered through one or more of the following routes:

1. Qualifying Examination Merit
Admission based on marks obtained in the 10+2 examination
Merit list prepared according to university eligibility norms.
2. State & National Level Entrance Examinations
Candidates may secure admission through recognized entrance examinations conducted at:
State Level Entrance Exams (as notified by respective authorities)
Other recognized entrance tests as approved by the university
Scores and ranks are considered as per university guidelines.
3. FUCET – Future University Common Entrance Test
Future University also conducts its own entrance examination:
FUCET (Future University Common Entrance Test)
Designed to assess aptitude in basic mathematics, logical reasoning, analytical ability, and computer awareness
Shortlisted candidates may be called for counseling and document verification

Scholarship List

What Makes Future University Unique?

Future University stands apart through its industry aligned digital marketing education, strong focus on practical execution, and commitment to student success. With modern learning infrastructure, real world exposure, and structured placement support, the university prepares students to become confident digital marketing professionals.

• Industry aligned digital marketing curriculum
• Strong emphasis on live campaigns and analytics driven learning
• Modern digital marketing and content creation labs
• Skill development focused teaching approach
• Startup and incubation support

Vision Background

Vision of the Department

To nurture competent digital professionals who are innovative, ethically responsible, and capable of driving business growth through technology enabled marketing strategies. The department strives to foster creativity, analytical thinking, and lifelong learning to prepare students for leadership in the digital economy.

Career Opportunities

High-demand roles across global tech industries

Digital Marketing Executive

₹4 to 7 LPA

Plan and execute digital campaigns across search engines, social media, and content platforms.

SEO and Performance Marketing Analyst

₹5 to 8 LPA

Optimize website visibility, manage paid campaigns, and analyze performance metrics.

Social Media and Content Strategist

₹5 to 8.5 LPA

Build brand presence through engaging content, storytelling, and community management.

Digital Business Analyst

₹6 to 10 LPA

Analyze digital data, customer behavior, and campaign performance to drive business decisions.

Top Recruiter Companies

Program Objectives

• Build strong foundations in computer applications and digital technologies
• Develop specialized expertise in digital marketing and online branding
• Prepare students for technology enabled marketing and business roles
• Deliver an industry aligned curriculum integrating theory with live digital projects
• Enhance creativity, analytical skills, and data driven decision making

Why Choose BCA - Digital Marketing at Future University?

• Industry aligned digital marketing specialization
• World class digital and computing infrastructure
• Practical and project driven learning approach
• Expert faculty and industry mentors
• State of the art digital marketing and analytics labs
• Faculty with strong academic and industry experience
• Internship opportunities and live brand projects
• Strong placement support and career guidance

Key Study Areas

• Programming Fundamentals and Web Technologies
• Digital Marketing Strategy and Branding
• Search Engine Optimization and Marketing
• Social Media and Influencer Marketing
• Content Creation and Campaign Management
• Performance Marketing and Paid Advertising
• Marketing Analytics and Consumer Insights
• E Commerce and Online Business Models
• Digital Ethics and Brand Communication

Admissions Open – 2026

Begin your journey towards a future-ready career in technology

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